AIB GAA CLUB CHAMPIONSHIPS      THE REAL FINAL

The Brief

The brief was to hijack the GAA All Ireland Football Final and promote the Club Championship as the tougher game. 

 

The Idea

Everyone knows the Club Championship is the Tougher competition and that the ‘Real Final ‘ happens on Paddy’s Day. So with that in mind, we do a digital All Ireland Final Takeover so that when someone Googles the All Ireland Final or searches the GAA website, every link takes them to a page takeover about the ‘Real Final’, the Club Championship Final. 

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