‘People aren’t giving up their seat to people with needs’
‘Don’t be oblivious to those around you’.
These posters urge people to look up from their phones and see if there is someone nearby that needs their seat more. To extend this idea the log in page for the train WiFi could show the same message. It could also have ads on music Apps like Spotify that use songs with the words ‘look up’ and ‘stand up’ in them.