The brief was to create and market a useless invention.
Solemates: A Dating App for Single Socks Everywhere
Solemates is for all of you single socks out there who feel like they’ve been left at the bottom of life’s laundry basket. Solemates is here to help you find your perfect match.
Digital Ad (Vine)
The digital campaign is focused on adverts made in Vine. Each Vine shows one of our single socks in typical situations that singles face, from dining alone to having no luck on Dating Apps. Which is where Solemates comes in, it is THE App for single socks to find their perfect match.
The Outdoor and Press ads are placed in areas that socks frequent like launderettes and also placed at sock-height on public transport and outdoors.